Privacy Policy

This Privacy Policy was last updated on April 21, 2025.

Inprove (“we”, “our”, “us”, “Inprove”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your information.

This policy pertains to the personal data collected in connection with your interactions, usage, and experience on our website at www.inproveapp.com (site) and our mobile applications on iOS or Android (App). As outlined below, our data practices are dependent upon the way you engage with our Services. 

If you do not want us to share personal data or feel uncomfortable with the ways we use information to deliver our Services, please do not use the Services.

  1. Purpose

The purpose of this Privacy Policy is to inform users of our site of the following:

  1. The personal data we will collect;

  2. Use of collected data;

  3. Who has access to the data collected;

  4. The rights of Site Users; and

  5. The Sites cookie policy.

We gather personal data when, but not limited to, you create an account, publish content, reach out to our customer service team, interact with us on social media, or engage in any form of interaction with our platform.

This Privacy Policy is in addition to the Terms of Service which can be found here.

  1. Our Responsibilities

We are required by law to:

  1. Safeguard the confidentiality and security of your medical information.

  2. Adhere to the duties and practices outlined in this Notice.

  3. Notify you promptly in the event of a breach that may compromise the privacy or security of your medical information.

  4. Refrain from selling your information without obtaining your explicit authorization.

  1. GDPR

For users in the European Union, we adhere to the Regulation (EU) 016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”).  For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

Under the GDPR, you have the following rights:

  1. Right to be informed;

  2. Right of access;

  3. Right to rectification;

  4. Right to erasure;

  5. Right to restrict processing;

  6. Right to data portability;

  7. Right to object; and

  8. Right to give instructions concerning the use of your data after your death

  1. LGPD (Brazilian Data Protection Law)

For users located in Brazil, we comply with the Lei Geral de Proteção de Dados Pessoais (Law No. 13,709/2018), known as the LGPD, which governs the collection, use, and processing of personal data in Brazil.

Under the LGPD, Brazilian users have the following rights:

  1. Right to confirmation of the existence of data processing

  2. Right of access to your personal data

  3. Right to correction of incomplete, inaccurate, or outdated data

  4. Right to anonymization, blocking, or deletion of unnecessary or excessive data

  5. Right to data portability to another provider, where applicable

  6. Right to deletion of personal data processed with your consent

  7. Right to information about public and private entities with whom we share your data

  8. Right to refuse and withdraw consent at any time

  9. Right to review decisions made solely based on automated processing (including profiling)

In accordance with Article 7 of the LGPD, we collect and process personal data only when we have a valid legal basis. These include:

  1. With the user’s consent

  2. For the performance of a contract or preliminary procedures related to a contract to which the user is a party

  3. For compliance with legal or regulatory obligations

  4. To exercise rights in judicial, administrative, or arbitration procedures

  5. To protect the life or physical safety of the user or another person

  6. When necessary to serve the legitimate interests of Inprove or a third party, except where such interests are overridden by the rights and freedoms of the user

If you are a resident of Brazil and wish to exercise any of your rights or inquire about how your data is processed, you may contact our Privacy Data Officer listed below.

  1. Your U.S. Privacy Rights

We respect your privacy rights under applicable U.S. laws, including the California Consumer Privacy Act (CCPA), which grants California residents specific rights related to their personal information. These rights include opting out of any sales or sharing of your personal information, requesting access to and information about our data practices, and asking for the deletion or correction of your personal information. You also have the right not to be discriminated against for exercising your privacy rights.

We refrain from using or disclosing sensitive personal information except to provide you with our Services or as otherwise permitted by the CCPA. In case of any conflicts between this CCPA Notice and the rest of our Privacy Policy, this CCPA Notice takes precedence solely for Consumers and their personal information.

Sensitive Personal Information (CPRA – California)

Under the California Privacy Rights Act (CPRA), California residents have the right to limit the use and disclosure of sensitive personal information.

Inprove does not use sensitive personal information for any purposes beyond those necessary to provide our Services, maintain the security and integrity of the platform, detect fraud or illegal activity, or comply with applicable laws. We do not use sensitive information for marketing or profiling.

If you are a California resident and wish to exercise your rights related to sensitive personal information, please contact the Privacy Data Officer listed below.

  1. CONSENT

By using our site and app users agree that they consent to:

  1. The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time.  If you withdraw your consent, it will not make processing completed before the date of your withdrawal unlawful. 

You can withdraw your consent by advising us in writing and sending it to:

Attention: Privacy Data Officer

Email: admin@inproveapp.com 

  1. LEGAL BASIS FOR PROCESSING

We collect and process personal data about users in the European Union (EU) and Brazil only when we have a valid legal basis for doing so, in accordance with Article 6 of the GDPR and Article 7 of the LGPD.

For users in the EU, we rely on the following legal bases to collect and process personal data:

  1. The user has provided their consent to the processing of their data for one or more specific purposes;

  2. Processing is necessary for us or a third party to pursue a legitimate interest, provided that this interest is not overridden by the fundamental rights and freedoms of the user;

  3. Processing is necessary to take steps, at the request of the user, before entering into a contract or to perform a contract to which the user is a party (please note that if a user does not provide the data necessary to perform a contract, access to the service may be restricted or denied);

  4. Processing is necessary to protect the life or physical safety of the user or another natural person;

  5. Processing is necessary to perform a task carried out in the public interest or in the exercise of official authority vested in us.

For users in Brazil, we apply the same principles and safeguards in accordance with the Lei Geral de Proteção de Dados (LGPD). Where applicable, we rely on the legal bases outlined in Article 7 of the LGPD, including the user’s consent, legitimate interest, and fulfillment of legal or contractual obligations.

  1. PERSONAL DATA WE COLLECT

We only collect data that helps us achieve the purposes of our Service, as described in our Terms of Service and this Privacy Policy. We will not collect any additional data beyond what is described below without notifying you first and, where applicable, obtaining your explicit consent.

Data Collected Automatically

When you visit or use our Site or App, we may automatically collect and store the following personal data:

  1. IP address

  2. Geographic location (based on IP)

  3. Device and browser information (hardware/software details)

  4. Clicked links

  5. Searches and filters used

  6. Content accessed or viewed

 

This data is collected to improve platform performance, protect against abuse, and better understand how users engage with the application.

Data Collected in a Non-Automatic Way

When you perform certain actions in the app, we may collect additional personal data, including:

  1. First and last name

  2. Email address

  3. Employment status

  4. Industry

  5. Role or job title

  6. Any data submitted via autofill (e.g., email provider integration)

You provide this data when you create an account or update your profile, and it helps us personalize your experience and deliver more relevant content and support.

Data Collected Through App Usage

As you use Inprove, we collect data about your activity and interaction with the platform, including:

  1. Your responses to guided experiments and exercises

  2. The context you share with our AI agents (e.g., burnout-related challenges, emotional check-ins)

  3. Exercise completion history, engagement duration, and progress

  4. Exercise summaries and AI-generated reflections

  5. Interaction logs with agents, including selected paths and solutions explored

This information allows us to build a personalized playbook for each user—an evolving toolkit that reflects what strategies have been most effective—so we can surface timely, relevant support when it’s needed most.

We do not publicly display or share this personal data, and it is used solely to personalize your individual experience within the app.

Third-Party Login

If you choose to create or access your account through a third-party service (such as Google or Facebook), we may access basic profile data such as your name, email address, and profile picture in accordance with that service’s authorization settings.

  1. HOW WE USE PERSONAL DATA

Data collected on our site and app will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Service. We will not use your data beyond what we disclose in this Privacy Policy.

We use your data for multiple purposes, including but not limited to providing services, managing accounts, offering support, ensuring safety, and security, communicating with you, responding to legal requests, improving services, complying with legal obligations, and detecting and addressing fraudulent or harmful activities.

  1. WHO WE SHARE PERSONAL DATA WITH

Employees

We may share user data with members of our team who reasonably require access to fulfill the purposes outlined in this Privacy Policy. Access is granted only on a need-to-know basis and in accordance with internal confidentiality protocols.

Third-Party Service Providers

We work with select third-party service providers who help us operate and improve our platform. This includes companies whose software development kits (SDKs) are integrated into our app. These providers may process limited personal data to:

  1. Identify and log code issues, crashes, or technical errors

  2. Manage in-app communication and user interaction

  3. Analyze feature usage for product improvement

  4. Assist with customer service and subscription management

  5. Process device identifiers and event logs for app performance and attribution (e.g., login, signup, subscription)

These third parties act as data processors (under GDPR) or operators (under LGPD), and process data only on our instructions and only to the extent necessary to perform their service. All such processing is governed by written contracts that include confidentiality and data protection obligations.

We do not sell user data to any third party, and no third party is permitted to access or use personal data for purposes beyond what is specified in their agreement with Inprove.

Legal and Business Disclosures

We may disclose user data if required by law or under the following circumstances:

  1. To comply with legal obligations, government requests, or legal proceedings

  2. To protect our legal rights or those of our users or the public

  3. In connection with a merger, acquisition, financing, or sale of company assets, where user data may be disclosed to potential buyers under confidentiality agreements

External Sites

Our app may contain links to third-party websites or platforms. Please note that we are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party site you visit.

  1. HOW LONG WE STORE PERSONAL DATA

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, in accordance with applicable laws, including the General Data Protection Regulation (GDPR) in the European Union, the California Privacy Rights Act (CPRA) in the United States, and the Brazilian General Data Protection Law (LGPD).

This includes retaining data:

  1. For the duration of your active account or as needed to provide the Services

  2. To fulfill our legitimate business interests, such as improving the platform and personalizing your experience

  3. To comply with legal or regulatory obligations, including court orders, legal claims, or law enforcement requests

  4. To resolve disputes, enforce agreements, or comply with industry best practices

Retention periods may vary depending on the type of data and the context in which it is collected. Once the data is no longer necessary for these purposes, it will be securely deleted or anonymized in accordance with applicable law.

Where required under applicable law, you may request deletion of your personal data when it is no longer necessary for us to retain it. For more information about exercising your rights, please see the “HOW TO ACCESS, MODIFY, DELETE, OR CHALLENGE THE DATA COLLECTED” section of this Privacy Policy.

  1. SECURITY MEASURES AND USER RESPONSIBILITIES

We employ commercially reasonable measures to safeguard the confidentiality and integrity of personally identifiable and health information that you share with us. It’s important to note, however, that no security measures can claim absolute perfection or imperviousness, and we cannot guarantee the complete security of your information.

While we take diligent precautions to ensure user data security and user protection, inherent risks may persist. The Internet, in general, can be susceptible to insecurity intermittently, and therefore, we cannot assure the security of user data beyond what is reasonably practical. We commit to our role in protecting your information, but it is equally crucial for you to exercise vigilance in safeguarding your own information.

Furthermore, it’s essential to recognize that we lack control over the actions of individuals with whom you or any other user may choose to share information. Hence, exercising caution in granting access to others and judiciously selecting the information you share becomes imperative.

  1. HOW WE PROTECT YOUR DATA

We prioritize the security and confidentiality of your information and have implemented robust measures to ensure its protection. Our commitment to safeguarding your data includes the following key practices:

  1. Encryption: We use advanced encryption technologies to secure the transmission and storage of your data, ensuring that it remains confidential and protected from unauthorized access.

  2. Access Controls: Strict access controls are in place, limiting access to your information only to authorized personnel who require it for specific purposes. This helps prevent unauthorized use or disclosure.

  3. Secure Infrastructure: Our systems and infrastructure are designed with security in mind, incorporating industry best practices to create a secure environment for your data.

  4. Regular Audits: We conduct regular security audits and assessments to identify and address potential vulnerabilities, maintaining the integrity of our protective measures.

  5. Data Minimization: We collect only the data necessary for delivering our services, in accordance with this Privacy Policy.

While we take these proactive steps to protect your data, it’s important for you to play a role in maintaining security. Please review our user responsibilities section to understand how you can contribute to keeping your information safe.

Despite our efforts, no system is completely immune from risk. We are committed to transparency and will notify you without undue delay in the event of a data breach that affects your information, as required by applicable data protection laws. This includes:

  1. Notifying affected users within 72 hours under the GDPR,

  2. Acting as soon as reasonably possible under the LGPD, and

  3. Complying with notification timelines under applicable U.S. state laws, including the California Consumer Privacy Act (CCPA/CPRA).

We will inform you about the nature of the breach, the data affected (if known), and any steps you can take to mitigate potential harm.

  1. AUTOMATED DECISION-MAKING AND PROFILING

Inprove uses AI-powered agents to help personalize your experience by analyzing the context you provide and recommending relevant exercises or insights. While these suggestions are dynamic and tailored, they are not legally binding and do not produce legal or similarly significant effects.

Under applicable privacy laws such as the GDPR and LGPD, you have the right not to be subject to decisions based solely on automated processing, including profiling, that significantly affects you.

We only use automated decision-making or profiling in the following circumstances:

  1. When it is necessary to deliver our Services or customize recommendations

  2. When authorized by applicable law and subject to safeguards

  3. When you have provided your explicit consent

You may object to this processing or request a human review of any automated outcome by contacting our Privacy Data Officer.

  1. CHILDREN

You must be at least 18 years old to use the Inprove app or website. We do not knowingly collect or process personal data from anyone under the age of 18. If we become aware that we have inadvertently collected personal information from a user under 18, we will delete it promptly.

  1. HOW TO ACCESS, MODIFY, DELETE, OR CHALLENGE THE DATA COLLECTED

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact our Data Protection Officer:

Attention: Privacy Data Officer

Email: admin@inproveapp.com

Additionally, users are able to delete their account and data through the application in the settings section.

  1. MAKING A COMPLAINT – PRIVACY

Individuals may file a complaint with the data protection officer if they are dissatisfied with a decision regarding their confidential information or if they think that their confidential information may have been inappropriately used or disclosed.

17.1 To register a privacy complaint, individuals are required to fill out Inprove’s Privacy Complaint form, providing essential details such as the complainant’s identity and a comprehensive description of the complaint, encompassing pertinent information like the date, place, and nature of the privacy-related concern.

17.2 Subsequently, the completed privacy complaint form should be submitted to either the designated address or email provided.

17.3 It is crucial to initiate the privacy complaint process promptly, with complaints ideally filed within seven days of the individual’s awareness of the potential violation. In cases where a delay is justifiable, individuals must provide good cause to the data protection officer.

17.4 Importantly, no adverse actions or retaliation will be taken against any individual filing a complaint, emphasizing our commitment to fostering an environment where users feel secure in reporting privacy concerns.

17.5 The data protection officer will assess the outcome of the investigation and advise you of the outcome in writing within 14 business days.

17.6 If you are unhappy with the outcome of the investigation, you can submit a report to your local Attorney-General’s Office in your state or to the Federal Trade Commission.

  1. COOKIE POLICY

Use of Cookies and Consent

Inprove uses cookies and similar technologies to enhance your experience, personalize content, and analyze usage patterns. In regions where cookie consent is required (e.g., under GDPR and LGPD), users will be prompted to accept or reject cookies before any personal data is collected.

You can manage your cookie preferences through your browser settings or in the app’s privacy settings. Disabling cookies may affect functionality or personalization.

Types of cookies we use include:

  1. Functional Cookies – Remember your preferences and settings to improve your next visit

  2. Analytical Cookies – Help us understand how you use the app so we can improve it

  3. Targeting Cookies – Personalize content based on your usage and preferences

  4. Third-Party Cookies – Set by trusted partners for performance, analytics, or attribution purposes

A cookie is a small file stored on your device. You can choose to disable or limit cookies at any time, but doing so may reduce the quality of your experience.

  1. INTERNATIONAL DATA TRANSFERS

Inprove is headquartered in New Jersey, United States, and personal data is primarily processed and stored on servers located within the United States. However, depending on user location and our use of third-party service providers, data may also be stored or processed in other countries.

By accessing or using our Services, or by providing information to us, you expressly acknowledge and consent to the transfer, processing, and storage of your information in the United States and in other jurisdictions where privacy laws may differ from those in your home country. While these jurisdictions may not offer the same level of data protection, we take reasonable steps to ensure that your personal data is treated securely and in accordance with this Privacy Policy.

For users located in the European Union (EU), European Economic Area (EEA), and the United Kingdom (UK), we rely on the Standard Contractual Clauses (SCCs) approved by the European Commission, or other legally recognized transfer mechanisms deemed adequate under applicable data protection laws.

For users located in Brazil, we transfer personal data internationally in accordance with the Lei Geral de Proteção de Dados (LGPD). Such transfers are supported by contractual safeguards and data processing agreements that ensure adequate levels of protection, as required under Brazilian law.

  1. MODIFICATIONS

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any change to our data collection process.  When we amend this Privacy Policy we will update with “Effective Date: at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates.  If necessary, we may notify users by email of changes to this Privacy Policy. 

  1. COMPLAINTS

If you have any complaints about how we process your personal data, please contact us through the methods listed in the Contact Information section of our site or app, so that we can, where possible, resolve the issue.  If you feel that we have not addressed your concern in a satisfactory manner, you may contact a supervisory authority.  You also have the right to directly make a complaint to the supervisory authority.

  1. CONTACT INFORMATION

If you have any questions, concerns or complaints, you can contact our data protection officer at:

Email: admin@inproveapp.com

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